Insights & Perspectives

From October 1, 2026 Meta charges Nigerian businesses per message for WhatsApp replies. Here is who actually pays, why ₦10 a message breaks low-margin businesses, and the two WhatsApp Flows we use to run a whole app in one message.

A grounded guide to starting a VTU business in Nigeria in 2026: the models, what it actually takes, how the money works, and the three things that quietly kill VTU businesses.