Joseph Abayomi

I design products that a person can pick up and use without being taught first. Most of the work is structural: deciding what the screen should show, in what order, and what to leave out.

I work with early-stage teams, which usually means the product is still changing shape. My job is to help that change go somewhere specific, so the team can build against a real structure instead of a guess.

What I have worked on

At CIP TopUp, I redesigned the web and mobile experience in the first half of 2025. Top-up success rose by 45 percent, and returning users came back at a rate 30 percent higher than the previous quarter.

Most of that came from two places. The shared design system had drifted, so rebuilding it removed most of the inconsistency. And simplifying the flows that people abandoned most often put the steps that mattered back in front of them.

At Mataset, I led product design from the first concepts through to the full release of a crypto trading and payment platform. That meant owning the interface and the user experience end to end, including the parts that were still being argued about.

At Liizor, I led design from concept through to release, including the virtual card and trading screens. Building it as a system rather than a set of pages cut design and development time by 30 percent.

Education

I hold a Bachelor of Engineering in Agricultural and Bio-Resources Engineering from the Federal University of Agriculture, Abeokuta, which I completed in 2025. Before that I took a National Diploma in Agricultural Engineering at the Federal Polytechnic, Ado-Ekiti.

Two certifications shaped how I work. The first is a User Experience Design certificate from Google Career Certificates. The second is Visual Elements of User Interface Design, from the California Institute of the Arts. I earned both in 2023.

Away from the work

I pick up new tools, mostly in artificial intelligence, because the tools change faster than the principles do. I train at the gym and I would rather spend an evening with friends than reread a case study. The part of this work I enjoy most is untangling something a client has been staring at without seeing clearly.